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ScaleFactor makes online financial software that enables small and medium-sized businesses to automate back-office tasks including bookkeeping and payroll. Business customers pay a flat fee to access the digital tools and services with packages starting at around $6,000 and reaching as high as about $30,000 a year.

Aiming to level the playing field, ScaleFactor and it's backers say it's giving small and medium-sized businesses digital tools and insight typically reserved for large enterprises.

"Why is it SMBs can't have on-demand bookkeeping services just like larger corporations without having a team of 50 finance people and access to the best accounting services," said Thomas Laffont, senior managing director at Coatue Management. "If you think of platforms like Shopify and Square, their taking individuals or small merchants and giving them the capabilities to do what was previously only for large companies. That's a huge trend we believe ScaleFactor plays in."

As part of the investment, Coatue gets a seat on the board, giving ScaleFactor access to a hedge fund that invested in Uber, Lending Club, Reddit, and Lyft in addition to Square and Shopify. "The proliferation of data is making platforms like ScaleFactor increasingly useful," for small and medium-sized businesses that are looking for actionable insight in real-time, said Laffont.

ScaleFactor founder and chief executive Kurt Rathmann started the company from his living room after working as the CFO for a small business. Trained at KPMG, Rathmann was frustrated by the small business constraints he faced when it came to managing accounting and financing. Obsessing about how to meld the two became his pastime, leading him to form the company in 2014. Six years later ScaleFactor has more than 1,000 customers and big names in tech investing as backers.

The company offers an easy to use digital platform that houses all of the business' financial data. That gives business owners a complete view of their finances in real-time. With a News Feed like scrolling feature on the app, customers can decide in real-time to make business actions whether that's to pay an invoice or initiate payroll. Its digital chatbot Marge is also on hand to answer questions on the go. "You can be on the run and really need the EIN number. Marge can text it back in three or four seconds," said Rathmann, noting ScaleFactor products are all focused on saving small businesses time and helping them grow. "In working with thousands of companies over the years, we've learned small business owners care about two factors above everything else: saving time and scaling their businesses."

While ScaleFactor has its roots in accounting and financial management software, its expanding its services, which is where most of the proceeds from the fundraising will go. Rathmann said the business is evolving into a relationship one in which customers are coming to ScaleFactor for advice on other aspects of the business such as insurance. To capitalize on the deepening relationship between ScaleFactor and its customers, he said the company is developing a lending product that will be available in the fourth quarter.

The accounting platform provider is part of a growing list of fintechs that are going after the small and medium-sized business market. Ignored by the big banks for years, fintechs correctly bet small and medium-sized businesses were in need of digital services. Venture capitalists are fawning over these fintechs, throwing hundreds of millions of dollars their way. Some already command billion-dollar valuations. Rathmann says ScaleFactor is headed that way as well. "Were are growing quickly. We're not a unicorn yet but that's the next step for us," said the executive. "We're really excited about the diverse viewpoints now being brought to the company. We're just getting to the net wave of what ScaleFactor will be."

Donna Fuscaldo

A journalist for more than fifteen years, I am a freelance writer reporting on personal finance, entrepreneurship, investments, fintech and technology for a variety of media outlets. What sets me apart from my peers is my ability to take complex topics and explain it to the masses. After years of covering the equities markets as a technology reporter and special contributor to the Wall Street Journal, I embarked on a freelance career providing my readers with invaluable advice on everything from investing to landing a job. With the intersection between personal finance and technology getting blurred, cutting through the fintech noise and getting to the bottom of the story is becoming increasingly important to readers around the globe.