Tech start-ups fight for higher + higher velocity in product development...

... it is a question we ask every single week as a leadership team at Bright.

This recent article from Amazon captures several good points in areas such as: Direction, Speed, Focus, Culture, Enablement, Experimentation.

Some quotes below:

"Velocity compounds. It's also habit-forming; high velocity teams become habituated to a higher bar.
When velocity stalls, high contributors creatively seek ways to reestablish high velocity, but if external forces prolong the
stall, soon they'll want to join another team that has the
potential for high velocity. High velocity is addictive and
bar-raising."

"Even for the best listeners and most visionary
innovators, it's difficult to predict what customers need.
Because there's some guesswork involved in choosing
a direction, flexibility and course correcting become
crucial. Flexibility might show up as openness, maximizing
the rate of experimentation, learning quickly, reducing
development commitment to any given plan, rapidly evolving products"